Amazon is up once again on Cairo's out-of-home media scene inviting everyone to pay less and save more with their one-and-only app services. Their last appearance on Cairo's billboards was in August 2022 with two different campaigns at different times, teaming up with Orange Premiere and Karim Abdelaziz in a cross-promotional offer and the fabulous back-to-school campaign. Anyone can easily download the Amazon shopping app to enjoy their powerful and continuous offers; also, users can simply visit the website and shop on mobile and desktop browsers. An eye-catching campaign using simple and similar sketching techniques to send the message across greater Cairo out-of-home media areas, as we always used to see from Amazon’s OOH campaigns. The visuals contained the three favored colors of the company, orange, blue, and white, along with the campaign message in Arabic and the company’s name in English. As always, Amazon didn't forget to add the tagline ‘Download the Application Now’ in Arabic. Visit our Media Intelligence platform and OOH-specific analytic system for Egypt and the United Arab Emirates (MOOH) to learn more about Amazon's new campaign, including its location, budget, and approach.
