It’s time for our yearly celebration of Al-mawlid Alnabawi. And this celebration won’t be complete without our traditional Halawet Al-Mawlid (Al-Mawlid Al-Nabawi Treats). There are many big names to choose from. But El Abd’s situation is different. It’s all about authenticity and building brand confidence which took decades. Year after year, El Abd Food’s brand blows our minds with a creative Mawlid campaign; for example, last year’s Ahmed Adaweya and his son, the singer Mohamed Adaweya’s campaign, was a total success. And speaking of which, the brand used the same tagline, which is “the sweetness of the whole world,” to put their label on this very motto. With a cheerful campaign like this, the color choice must match the cheerful tone of voice the brand is leading. And actually, the choice was very fortunate. You will come across beautiful, solid colors such as purple, teal, mint green, and violet. In addition, you will get a glimpse of what the patisserie brand offers, such as stuffed “malben” with nuts, Almawlid doll, and a premium selection of every item the brand offers this Mawlid. The happy, delicious campaign was absolute perfection, especially with the hotline that shows in the footer area as the campaign’s call-to-action. Craving more info about the El Abd Pâtisserie OOH campaign. You can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.
