It’s time for our yearly celebration of Al-mawlid Alnabawi. And this celebration won’t be complete without our traditional Halawet Al-Mawlid (Al-Mawlid Al-Nabawi Treats). There are many big names to choose from. But El Abd’s situation is different. It’s all about authenticity and building brand confidence which took decades. Year after year, El Abd Food’s brand blows our minds with a creative Mawlid campaign; for example, last year’sAhmed Adaweya and his son, the singer Mohamed Adaweya’s campaign, was a total success. And speaking of which, the brand used the same tagline, which is “the sweetness of the whole world,” to put their label on this very motto.

With a cheerful campaign like this, the color choice must match the cheerful tone of voice the brand is leading. And actually, the choice was very fortunate. You will come across beautiful, solid colors such as purple, teal, mint green, and violet. In addition, you will get a glimpse of what the patisserie brand offers, such as stuffed “malban” with nuts, Almawlid doll, and a premium selection of every item the brand offers this Mawlid. The happy, delicious campaign was absolute perfection, especially with the hotline that shows in the footer area as the campaign’s call-to-action.

[AD] El Abd is considered the pioneer patisseries brand; since 2017, they have sat the trend of advertising the Mawlid on the OOH. The brand proved its existence amongst its competitors undisputedly with more campaigns in the last five years. El Abd is known for its authentic oriental sweets; they could find the right ingredients to globalize authentic Egyptian sweets, the reason oriental sweets had been an essential gift by the foreigners in Egypt; moreover, they could maintain a great brand with a public appeal.

The patisserie grand store’s OOH campaign was geo-distributed wisely; their campaigns always have great planning work. It targeted scattered-yet-interconnected spots all over Cairo and Giza to provide strategic coverage.

[AD] Another eye-catching point regards El Abd’s Mawlid campaign. Their choice of the OOH medium was interesting, as the brand decided to follow the big international names and showcase their premium mawlid sweets using the digital method and, of course, the traditional way for a balanced OOH existence. You can enjoy the cheerful digital campaign throughout Zayed Digital Boards

ZDB is located in Zayed City, opposite Hyper one on the 26th of July axis. The medium is impressively running now as it is hosting this campaign right now, adding a charming perception to the OOH ads of any industry or brand. To book your spot on Zayed Digital Boards is so easy; just follow this link: https://outsiteooh.com/lastform/2.

 

 

 


Craving more info about the El Abd Pâtisserie OOH campaign. You can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.

Campaign Credits

Industry: Foodservice

Brand: El Abd Patisserie

Advertiser: El Abd Foods

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Mawlid Campaign | #ThinkDOOH | Zayed Digital Boards (ZDB)

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