Disney+ rises once again on OOH for the second time in 1 month on Dubai’s OOH chart. This time the campaign is about the streaming service in general, unlike the previous campaign which was about Disney+ original series, She-Hulk. The current campaign is new, limited, and has been around Dubai’s streets in the second week of September. Now the visual of the campaign is pretty comprehensive and promising that the streaming service will offer a wide variety of entertaining shows. The billboard shows multiple shows that already play on Disney+ with the message of the campaign “All this+ more now streaming” to give you an impression of trust in the brand; and speaking of trust, the brand used blue as a primary color that indicates trust along with intelligence and communication in advertising. There are a couple of points about this campaign. Although it's limited, it uses various OOH formats such as lampposts, digital screens, uni-pole, and mega com. Also, it’s the same campaign running in Egypt simultaneously with the same visuals.
