Leading urban developer MNHD has recently launched a new installment of their Outdoor Media Strategy for project Taj City in New Cairo.
Following the buzz created by their anonymous campaign last September, MNHD keeps developing messages and artwork in a conceptual strategy that is enchanting audiences across the Greater Cairo. Keeping the original slogan of “Cairo Reimagined”, the new ads present the artistic inspiration of the project and feature black and white images and ad copy that talk about merging Cairo’s traditional culture with the luxury of a modern city. The campaign’s message house includes inspiring quotes such as “A home to Cairo’s arts and culture” or “Reviving yesterday’s charm”.
The campaign was launched at the beginning of November and is as massive in locations as varied in OOH types – it can be seen across the Greater Cairo with uni-poles, double-decker poles, mega-signs, and lightboxes in various locations Greater Cairo.
Industry: Real Estate
Brand: Taj City
Advertiser: Madinet Nasr for Housing & Development (MNHD)
OOH Size: Gate | Lightbox | Uni-Pole | Double-decker Pole | Mega-Sign
Region: North Africa
Tags: Campaign Upgrade | Massive Campaign | Product Launch | Regular Advertiser
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