Following their prior proceedings on UAE’s OOH Arena, the reward program brought by Dubai Holding, Tickit is back encouraging Dubai’s audience to spend at their participating outlets to enter the draw for the FIFA World Cup new packages. The financial service provider offers a comprehensive rewards experience across various restaurants, fashion stores, cinemas, theme parks, and many more. Now they are back with the FIFA World Cup packages with Visa, which entails the audience spending a minimum of AED 100 on their linked Visa card at any of Tickit’s outlets and destinations to get the chance to enter the draw to go to the FIFA World Cup. The awareness campaign hosts similar visuals to the website welcome home page, inviting the audience to download the Tickit app now and to link their Visa card to start earning and redeeming points effortlessly and instantly across their partners, especially their worldwide partners. The ads utilize a dark shade of green, symbolizing ambition and safety, alongside celebratory confetti upon a football field with two women smiling. The ads also host a visual of a phone with the website homepage and the website, and Facebook handles. The campaign struck Dubai’s billboards in the second week of September on Digital screens.
