For all Majesty enthusiasts, Richard Mille and Ferrari have rejoined forces to come up with the mind-blowing masterpiece RM-UP 01 Ferrari that glowed elegantly with a skinny size you’ve never recognized before. 

 No doubt such mega iconic brands (Richard Mille, Ferrari) are presenting an exceptional a state of the art timepiece as it seemed ultra-flat, said to be at just 1.75 millimeters thick.

The glowing piece appeared through uni-Pole billboards with a focus on how thin it is, in a bid to disclose how teams and engineers of both giant companies intensified their creative powers, architecture, and technological expertise to emerge such a high-end and high-tech too thin watch. 

The watch appeared with no conventional winding crown. Instead, it uses dual units set on the top surrounded by ceramic collars.  

No promotional buzzwords are tagged, supposing the product speaks for itself. Only a simple black background springing up the confident slim wristwatch lies with dimensions blown out to make a movement as flat as possible.  

The campaign is limited and has visited Dubai the first week of September. 

Campaign Credits

Industry: Jewelry

Brand: Richard Mille

OOH Size: Uni-Pole

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Ferrari

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