White tissues, the ultimate paper tissue brand, makes its way after not being in the scene for a whole year. Their last time appearing was for the ultimate paper tissues initiative.

White tissues have excelled in three different segments in the market, which are facial tissues, toilet rolls, and kitchen towels, and now it's on its way to the fourth. People will be surprised not only by the quality of wipes but how white tissues manage to make wipes fit in everyday use. They want people to know how much they can get good use out of the product, so they launched 8 different wipes. Being a strong brand with strong marketing tactics, they surely know how to play this game well, and this was shown in the visuals and the way the wipes were put in an appealing organized way. Leading the campaign with a strong phrase, “Every wipes you need, White has made for you,” and this reflects in their wide range of wipes starting from their makeup remover wipes, anti-bacterial, white baby wipes, water wipes, wood wipes, pet wipes, shoe wipes and finally their fly-off wipes.

To know more about White Tissue's campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system functioning in Cairo and Dubai, to know more about the campaign's budgets, types, kinds, locations, and more.


Campaign Credits

Industry: Home Care Products

Brand: White Tissues

Advertiser: Packtec Egypt

[] []

Country: Egypt

Region: North Africa

Tags: Awareness Campaign

The Art & Science of OOH

Back To Top Arrow