Bringing daily moments of joy since 1968, Kinder, the second largest confectionery brand in the world, has landed with their first outdoor advertising campaign in the UAE scene. As the school year starts, Kinder is encouraging parents to enjoy a unique back-to-school experience with Kinder this year. Getting into the ad copy itself, Kinder is not focusing only on their target market of kids only, but they include families as well. Creating moments of togetherness across all ages! This reflects how good of a company they are that is always keen on bringing people together, especially when it comes to combining kids with their families. The visuals include a dad with his daughter, that is 4 years old, and a father with his son, that is 8 years old, with their signature identity-looking background considering it’s white with a dash of blue on the right and, of course, their milk-looking waves under it the red color. A small little bag, pen, crayon, and notebook doodles represent the school year. Along with a doodled-like pin board that has Vipul Sachdeva, Kinder’s research manager, and the other pin board has Ajit Mainall, the sales analyst at Kinder. Lastly, the main message behind this campaign is all about highlighting the fact that parents should support their children every step of the way, as written in the “Be with them in every step” and adding “A little gesture, a lot of love.” The ad has surfaced on Dubai's billboards as mega com and lampposts.
