The FIFA World Cup Qatar 2022 is in fact the most awaited event of the year, and as we count down to the start of the global showpiece, it is now possible to plan your World Cup Experience just by visiting Mall of the Emirates (MOE). Following the World Cup’s prior appearance on Dubai’s billboards featuring the chance to win your way through the 2022 tournaments with Emirates Islamic Visa Credit Cards, the scheduled global event has announced the activation events set to take place in top malls in the Middle East, including Mall of the Emirates, as an easy and accessible way for football fans to plan their World Cup Qatar 2022 experience, including tickets, accommodation and Hayya Card setup, which is the card that you will need in order to enter the State of Qatar. The awareness campaign drawn up by the FIFA World Cup Qatar 2022 aims to give the audience all the information they might need regarding stadium tickets, accommodation, Hayya cards, and the full tournament experience, as well as enjoying family-friendly activities. The ad spaces are extremely colorful, hosting outstanding players like Lionel Messi, leading two others, in a football field, getting ready for the most awaited tournament yet. The ad copy mentions when and where the audience can find the World Cup activations, noting “Meet us at Mall of the Emirates” from the “15 - 28 September 2022”. The ads utilize red as the main color pallet, as it is a very active and energizing color, as well as being highly visible to the audience’s eye. The FIFA World Cup Qatar 2022 awareness campaign struck Dubai’s digital screens in the third week of September.
