Following their prior appearance back in march, the fast food multinational Hardee’s is back once again, promoting the appetizing Double Hardee Beef Burger Combo on Cairo’s Hottest OOH Spots.
Other than the difference in pricing, Hardee’s came out with the Double Hardee Combo global campaign, Americana Group overtook Dubai’s billboards advertising both the Double Meat or Chicken Double Hardee only for 15 AED, rather than just the Beef Burger Double Hardee Combo on Cairo’s menu, set at the unmissable price of 55LE.
The foodservice conglomerate showcases the mouth-watering beef Double Hardee burger upon Cairo’s ooh scene, alongside Hardee’s salty fries and refreshing fountain soda drinks. The combo visuals are extremely detailed, highlighting the burger’s appetizing layers of chargrilled beef patties stacked with crispy lettuce, melted cheese, and Hardee’s special sauce. The billboards also note the unmissable price of the combo, set at 55LE, along with Hardee’s hotline, website, and application, for an easy, smooth online ordering experience. The ad's design is very sleek and clean, utilizing white, red, and yellow as they are the brand’s color theme, in addition to being proven to grab the audience’s attention and elicit feelings of comfort, as well as make people feel more hungry and impulsive.
Want to know more about Hardee’s new campaign location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
Advertiser: Americana Group
Region: North Africa
Tags: Double Hardee Combo | Global Campaign | Promotional Campaign
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