El Masria Group Development, is an Egyptian leading entity, which was corporate for more than thirty-five years. With a huge portfolio of projects, El Masria Group Development has been a pioneer in real estate development all over Egypt's cities and has planned to expand its investments in the new Egyptian smart cities like " The Tourist Capital of Egypt" by launching distinct projects "ISOLA" including ready to move " Residential, Commercial, Administrative, and Clinics " units. The company also owns a huge land portfolio in Heliopolis, Sheikh Zayed, and the North Coast, where a huge project will be established on these lands in the coming stage.

With investments exceeding EGP 6 billion, El Masria Development showcases their first OOH campaign for real estate promoting one of their newest development projects; Isola Sheraton! Isola Sheraton project spans over 45 acres and it is the first residential, commercial, and administrative compound in Heliopolis.

In the OOH campaign, El Masria Group Development uses the billboard’s viewers’ liking of music as a method to create a certain expectation from potential buyers. With the caption; “The New Symphony of Life”, El Masria Group Development creates an architectural expectation that can be transformed into a feeling of a synchronic and harmonious melody.

With El Masria Group Development’s huge portfolio of projects, what OOH campaign will they launch next?

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about El Masria Group Devlopment’s campaign.

Campaign Credits

Industry: Real Estate

Brand: Isola Sheraton

Advertiser: El Masria Group Development

[] []

Country: Egypt

Region: North Africa

Tags: Awareness Campaign

The Art & Science of OOH

Back To Top Arrow