The foodservice favorite from Americana Group, Pizza Hut, has appeared on Cairo's outdoor advertising scene, after their last engagement showing off their handmade dough.

The “My Box” offer includes a square pizza and two side items, with various choices and items to choose from.  The pizza options include BBQ Chicken Ranch, Chicken Supreme, Margarita, Spicy Chicken Ranch, Super Supreme, Vegetarian and Classic Pepperoni. While the side items include Chicken BBQ Rolls, Cheesy Pops, Fire Wings, Garlic Bread Supreme, Potato Wedges and Buffalo Wings.

The visuals flaunt these mouth-watering options, specifically the spicy chicken ranch pizza, wings, and the wedges, in a succulent array that is bound to turn up anyone’s appetite. They announce that “My Box” costs 89 L.E, and that it does in fact include one pizza and two side items. As a call to action, they add their hotline and website.

Get more information about Pizza Hut’s campaign on MOOH, a monitoring out-of-home intelligence data provider in Cairo.

Campaign Credits

Industry: Foodservice

Brand: Pizza Hut

Advertiser: Americana Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Promotional Campaign

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