FitnGlam is back once again in Dubai's out-of-home media arena with another campaign showing the next levels of fitness in Dubai Hills after their last appearance on Dubai's OOH media scene featuring the superstar Myriam Fares in March 2022. Fitnglam is announcing the growth of their newest superclub, working with The Platform Studios to create a lesson incorporating various challenging movements to support and build muscles.

FitnGlam is poised to fundamentally alter the landscape of fitness and wellbeing. It was founded with the goal of creating a space that supports female minds and bodies. Embark on a path of change and improved health by joining a community of strong women.

The campaign visual is so elegant, using the black background color with some gym instruments' dumbbells' along with the brand's name and 2 taglines, 'Platform' and 'Next Level Fitness Experience in Now in Dubai Hills.

Two different formats were used in this campaign, 'Hoarding' and 'Bridge Billboards'. Across the city, the outdoor campaign was launched with a suitable and accurate geographical distribution strategy to reach out to the brand's lovers and all the targeted communities.

Campaign Credits

Industry: Sports

Brand: FitnGlam

Advertiser: FitnGlam | The Platform Studios

OOH Size: Bridge Billboard | Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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