Centrepoint has established a significant ad campaign for Dubai's OOH scene that supports and integrates the brand's main selling channels, catching customers' eyes with exceptional prices and unmissable deals! Their previous ad campaign was for an outfit “made for school” on August 19.

Being the convenient and simple shopping store it is, Centrepoint makes sure to provide all of your needs as well as your family's needs. It positions itself as the premier shopping experience, featuring 4 outstanding brands: Babyshop, SHOEMART, Splash, and Lifestyle, which are top brands that are included in the exceptional Centrepoint sale.

The ad copy displays all the different deals customers can catch during the sale, targeting different age groups. The campaign starts off with kids' fashion, visuals that show a kid wearing a white bucket hat, mickey t-shirt, and shorts with white sneakers at the bottom from Splash. The home section shows a cute dining table setup with a tea and coffee set, a cutlery set,  trays, tableware, storage, plates, drinkware, and cake stands from Lifestyle. A girl holding a ball and wearing pink sportswear set from Kappa. Black and white induced aesthetically pleasing photography was included with a bright red color giving details about the sale to grab the audience's attention to what not to miss!

The campaign made its way across Dubai’s billboards in the third week of September as hoarding boards, uni-pole, and mega com.

Campaign Credits

Industry: Fashion Wear

Brand: Centrepoint

Advertiser: Landmark Group

OOH Size: Hoarding | Mega Com | Uni-Pole

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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