Capital Hills Development is a real estate company that offers an iconic outlook on modern residential and mixed-use projects that provides a safe haven for its business owners and investors, offering a unique blend of contemporary architecture, interiors, and relaxed payment options.

In Capital Hills Development’s last OOH campaign, which was showcased on August 2022, Capital Hills aimed to enhance the sense of anticipation to the viewers with a caption on the billboards; “Launching Soon” and a call to action to contact their hotline. The campaign’s creative was minimal in order to set the focal point on both the caption and the hotline.

In just one month since the launch of the teaser campaign, Capital Hills Development launches an OOH campaign promoting their newest project with Win Plaza Mall. Win Plaza Mall is the largest commercial mall in Sheikh Zayed City. The mall intends to offer spaces to be used commercially, as administrative offices and medical clinics. In the OOH campaign, Capital Hills Development aims to showcase this huge mall's unique and beautiful architecture. With the project’s development in one of the most luxurious cities in Egypt, a good return on investment from purchasing a commercial or administrative space is assured. Capitals Hills Development also promotes a very affordable installment method in order to encourage viewers to call the hotline, which is very clear on the billboard.

With Capital Hills Development promoting Park Yard, which is also located in October City in February 2022, and the most recent teaser campaign anticipating potential buyers to stay tuned for the launch of Win Plaza, what OOH campaign will Capital Hills Development promote next?

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Capital Hills Developments’ campaign.

Campaign Credits

Industry: Real Estate

Brand: Win Plaza Mall

Advertiser: Capital Hills Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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