McDonald's is back on UAE’s billboards, following their prior appearance, parading their latest extra cheese menu addition, the Triple Jalapeno Cheese Melt. The new edition to the menu is available for a limited time only, therefore McDonald’s is spreading the word for all cheese lovers to try it now before it’s too late. The new Double and Triple Jalapeno Cheese Melt sandwich utilizes McDonald’s unique melty cheese that will make your mouth water. The campaign ad spaces host the multinational Foodservice’s delicious new sandwich, highlighting its cheesy layers and hot jalapeño level. The admirable realistic visual of the brand-new sandwich is extremely eye-catching, showcasing its delicious layers and irresistible shape. McDonald’s usual yellow background, with cheese texture melting off, is utilized in the ad designs in order to solely focus on the star of the ad, additionally, the new sandwich name is noted as well as the limited-time notice. The campaign struck Dubai’s billboards in the first week of September upon digital screens and lampposts.