The Emirati bank, Emirates NBD, is here offering another collaboration with another respectful brand. The previous campaign of the bank collaboration with the eCommerce platform, noon.
The current campaign is about invading new tourism spots, getting uncountable perks through your exciting trip, and all of that only with one card through Emirates NBD bank's Mastercard. Too good to be true, right?
By using traditional and digital channels to promote the latest campaign of the bank and Marriott's loyalty program, you'll definitely get the campaign's objective. With the lamppost edition, all you get is a serene background of some resort, and the card is showing to connect subconsciously that this card is all about a loyalty program. The message is interesting, as the ad promises up to 150,000 points once you use the promoted card. When it comes to the digital screen, the ad pledges free nights when you hit the 8000 points score. The campaign followed the clean, sleek, and tranquil style to deliver the message since it's directed to the audience to traveling and exploring new experiences.
If you’re interested in getting some exciting freebies,a Marriott Bonvoy® member, and you came across this campaign then pack your bags and enjoy some exotic unplanned vacation.
As mentioned above the limited,new campaig visited Dubai’s roads in the first week of Sep through the tradition OOH (lamppost) and digital screen.
Industry: Banking | Hospitality & Tourism
Brand: Emirates NBD | Marriott Bonvoy®
OOH Size: Digital Screen | Lamppost
Country: United Arab Emirates
Tags: Awareness Campaign | Mastercard | Points
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