The popular cleaning products brand CLOROX is back again in the OOH scene to promote three new scented 5X1 cleaners: Lavender, Peppermint, Lemon, and Sea Breeze. Their top four prominent smells are visually associated with different colors, which are; purple, green, yellow, and light blue. Their last campaign was about pulling out of the toughest of stains.

The 5X1 cleanser & sanitizer claims to eliminate 99.99% of germs with half the dosage, remove the hardest stains, disinfect, rinse effortlessly, offer an absolute shine, and leave a lingering fresh aroma. It is unsurprising that the well-known brand, which has been in business for more than 100 years and has built up expertise in the cleaning and disinfection industries, would produce products of such amazing quality.

The billboards' vibrant images are emphasized by some icons at the bottom that refer to the other scents available. Images of lavender fields, peppermint leaves, sliced lemons, and sea waves make the signs come to life and allow passersby to almost smell the enticing aromas.

Would you like further information about the campaign by CLOROX? Visit Monitoring Out-of-Home (MOOH), Cairo's dedicated media intelligence company and analysis system that will provide information regarding campaign types, kinds, budgets, locations, media plans, and more.

Campaign Credits

Industry: Home Care Products

Brand: Clorox

Advertiser: Clorox Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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