Nespresso helps awaken its UAE audience using its futuristic, ultramodern Vertuo coffee pod machine. Following their prior Virtuo awareness campaign, the Swiss coffee company celebrates the upcoming season with open arms and extra hot coffee cups. Nespresso shares all the types of coffee people can make using the Vertuo Coffee machine, with a range that will satisfy every craving. Whether you want a bolder cup in the morning or you prefer capturing the spirit of autumn with a cup of sweet pumpkin spiced-flavored coffee, all are available at your fingertips with the Vertuo machine. The campaign ad spaces for the food & beverage brand are exquisite and put together, which amplifies the brand’s sophistication and dedication to creating coffee worthy of your taste buds. The range of drinks created by the Vertuo machine is set upon light nude backgrounds to make the drinks pop while creating a cohesive ad design. The drinks placed in the ads range from Bianco Forte to Pumpkin Spice Cake coffee, which reflects the brand’s ability to satisfy every need of each customer. The simplistic nature of the campaign ad spaces, in addition to the use of nude colors throughout the ads, mirrors Nespresso’s versatility, practicality, and elegance. The limited campaign struck Dubai’s billboards in the first week of September upon Unipoles and Hoardings.
