NEWGIZA Development which is located in Egypt is one of the leading companies in the real estate market. With a history of more than 10 years, NEWGIZA has achieved many successes.

NEWGIZA first appeared in the street of Egypt using OOH on July 2018. Ever since their first appearance using OOH, NEWGIZA consistently showcased their different development projects.

NEWGIZA’s last OOH Campaign was visible to the public just last month. The campaign’s objective was to excite potential buyers with the establishment of Playa’s, a unique luxurious resort in the North Coast, newest phase! The OOH campaign was strategically launched at the peak of the summer season.

In today’s OOH Campaign, NEWGIZA aimed to promote their newest project; IVY. The project’s location is in Sphinx City, which is very near to their mega project NEWGIZA, the first and largest integrated upscale development in Egypt. Spanning over 1,500 acres, the development is strategically located in the 6th of October district, around 23 kilometers outside of Cairo, on Cairo-Alexandria Road. In the promotional campaign, NEWGIZA aimed to deliver a monetized message, which is; “The Makers of NEWGIZA”. With this motto, the intention of the developer is to have the NEWGIZA project as a reference to what potential buyers can expect from the new project; IVY.  

With the completion of 5 projects since the date of NEWGIZA Development’s Establishment and the launch of 4 OOH Campaigns in 2022 alone, what new project will New Giza Development promote next? 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about NEWGIZA’s campaign.

Campaign Credits

Industry: Real Estate

Brand: IVY

Advertiser: NEWGIZA

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Country: Egypt

Region: North Africa

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