The Zinger Deal from the well-known KFC fast-food chain is exactly what we want. Following an earlier out-of-home campaign that focused on introducing the new flavorsome Double Down sandwich in August 2002, now and after almost one month, KFC is back once again with the Zinger Deal with a clear message and target. With even more than a billion finger lickin' excellent. Kentucky Fried Chicken meals are delivered yearly in more than 100 different countries and territories; Colonel Harland Sanders' invention of Kentucky Fried Chicken has developed into one of the world's largest foodservice fast food systems. Success, nevertheless, wasn't effortless. The Zinger Deal, as shown on Cairo's out-of-home media scene, contains all the elements that we need to have on a perfect launch or dinner meal. The campaign visual only focused on showing the deal itself with the tagline' Zinger Deal' in Arabic along with the tagline 'Order Now', encouraging everyone to order this deal via their website or their hotline number. Visit Monitoring Out of Home (MOOH), a specialized media intelligence company and analytic system operating in Cairo and Dubai, to learn more about KFC’s campaign.
