After 9 months of withdrawal from the Emirati OOH sitemap, Al Nabooda just made an appearance in Dubai. The previous campaign was about another luxury car brand that was exclusively distributed through Al Nabooda Automobiles, Porsche Macan. As they are authorized importers and dealers for Porsche in Dubai and the Northern Emirates of UAE.
The Automotive mogul decided to return to the OOH scene with an exciting appearance choosing the smartest medium out there, which is the digital choice. Promoting the newest Audi car, 2023 e-tron® GT.
The campaign visited multiple spots in Dubai, but the most vital location is in Downtown Dubai, Sheikh Mohammed Bin Rashid Boulevard. To make a very fancy appearance showcasing a luxury marque, such as Audi and its newest SUV in the market that is proudly and exclusively sold by Al Nabooda Automobiles.
Al Nabooda Automobiles is not just a dealer that sells luxury cars; in fact, the brand has many remarkable participations and sponsored important events such as ‘The Player Career’ and the latest UAE Pro League annual gala. Also, the remarkable press releases, for example, the latest release of the dealer was about the clamor of some untested electric vehicles (EV) being sold in UAE. which made Al Nabooda state that those vehicles are not sold officially and not through official channels, which may cause risks like battery’s overheat.
As mentioned above, the campaign appeared in Dubai as a digital 3D show (DOOH). Also, the campaign has been limited and around in the streets since the second week of Sep.
Advertiser: Al Nabooda Automobiles
OOH Size: Digital Billboard
Country: United Arab Emirates
Tags: #ThinkDOOH | Awareness Campaign | 2023 e-tron®
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