For over a decade, Informa Markets' Cityscape has been leading Real Estate Exhibitions in both Egypt & the UAE. Due to Covid 19, ’Informa Markets' OOH campaign promoted last year’s Cityscape’s yearly exhibition in Egypt as a hybrid exhibition. On the other hand, last year’s OOH campaign for Dubai was on-site. The Dubai OOH campaign delivered a monetized message for all the viewers, which is “Find Your Dream Home.” With over 19,000 unique visitors attending last year’s exhibition in Egypt and over EGP 20 million units sales sold at the event. Informa Market’s Cityscape has proven time and time again the impact of the exhibition on the local real estate markets. As Covid restrictions are decreasing, comes the opportunity for Cityscape to go even bigger with this year’s exhibition in Egypt. This year’s exhibition is supported by the Ministry of Housing Utilities and Urban Communities and over 60 developers, such as; SODIC, Hassan Allam Properties, and Tatweer Misr, showcasing their projects in booths. It can be concluded that not only visitors will most probably find the Commercial, Administrative, or Residential Properties that they are looking for, but also Brokers and Engineers can initiate business opportunities with the developers. In this OOH Campaign, the brand used various formats of OOH, including the digital medium; also, Informa Market used Cityscape’s logo color. With the color purple occupying the largest portion of the design, the feeling of luxury and wisdom consumes the minds of the viewers giving them the confidence to purchase from Cityscape. And with the same message being validated with the caption; “Trust in Real Estate. Trust in Cityscape”, viewers are reassured that Informa Markets' Cityscape is the event to attend if you want to purchase properties. What primary color will Informa Market use for Cityscape’s next OOH campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Informa Markets’ campaign.
