Prime Video Announces Globally the Debut of Their Newest Production, “The Rings of Power” on Dubai’s Billboards

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Prime Video Announces Globally the Debut of Their Newest Production, “The Rings of Power” on Dubai’s Billboards

As Amazon Prime puts a smile on users' faces, they also keep them attentionally curious with Prime Video! After their last presence for the Prime Day campaign, The video-on-demand over-the-top streaming service and rental service of Amazon, ‘Prime Video’ has released their very first OOH campaign by releasing The 'Rings Of Power' with the essence of 'Lord of the Rings' now streaming exclusively on Prime Video beginning from September 1st to 2nd, accordingly, time zone dependent, as the campaign is running globally. Prime members definitely have the privilege to catch the original series on Prime Video now.

Prime Video’s forthcoming series brings the heroic legends of the fabled Second Age of Middle-earth's history to billboards and digital screens (DOOH) in mysterious visuals, it takes the commuters into this epic era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Basically, being the drama TV show it is, this is what the series news mainly revolves around, reflected perfectly on the roads using the huge OOH spaces such as the hoardings. The ad message in the legendary platinum style occupies a great space in the black darkness of the visual scene, making it easy to read and capture all that you need to take action, with outstanding visibility even on the highways!

The latest OOH campaign has struck Dubai’s billboards as digital screens (DOOH) and hoardings, obviously meant to give the impression of greatness, great ad spaces distributed carefully and strategically over the cosmopolitan city.

[AD] Prime Video is one of the most solid streaming platforms in the world, and let’s admit it. Watching offline now is obsolete, and online streaming is a better way to go. And with that being said, Prime Video proved that online streaming could be very smooth with HD quality. Add to that the amazon original series that plays exclusively on Prime Video, like “The Rings of Power”. What’s remarkable about this campaign is in specific that it was a global campaign as it appeared in many countries at the same time as the airing of the pilot on the 2nd of Sep Globally, the same visuals, and same messages are the same in Dubai, Cairo, New York.
What’s interesting about “The Lord of the Rings: Rings of Power billboard” series is that it’s known for being the most expensive show ever made, with a budget of approx US$715 million. If you didn't get the chance to watch the series, here’s the link Sign up or sign in to live the legend daily in every episode.

 [AD] Initiative is the agency behind these legendary views on the roads of Dubai! The agency that had just been selected to lead Nike's integrated media globally last July'22. Initiative decided to boggle our minds with medieval ambiance billboards, seems exactly like they did the proper brainstorming, good enough to articulate the epic new series on OOH/DOOH ad spaces, as they look and feel like a loud trailer on the roads. Also, the idea of furnishing the world's foremost capitals with the same OOH campaign to spread the news simultaneously. 

Initiative was also fluent in the geo-planning and strategic audience targeting; we already know well that we are not the only ones who are talking about The Rings of Power; the agency has excellent credits behind the scenes. We encourage you to take the next few minutes to learn more about this agency

Campaign Credits

Industry: Entertainment

Brand: | Prime Video

Advertiser: Amazon

OOH Size: Digital Screen | Hoarding

OOH Agency: Initiative MENA

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Media Provider: BackLite Media

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Lord Of The Rings | The Rings of Power

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