Sofy’s presence has graced Cairo’s OOH scene with superstar Hannah El Zahed. Sofy is feminine hygiene, personal care brand that sells women’s sanitary napkins and pads for that time of the month from UniCharm Egypt.
The star of Behabak movie, Hannah El Zahed went for Sofy as her personal choice, quoted on a speech bubble on a baby pink background. Their ad copy states, “If the world is cluttered, Sofy will solve it”. Sofy’s pads are soft without lumps, along with the scent of musk. Their products include broadened coverage areas to stop any back leakage, and are perfect for bedtime, days with strong flow, or even sporty days filled with activities! Moreover, the pads are created with soft cotton to prevent skin issues, and thick shields protect by absorbing without lumping.
Check out MOOH, a monitoring out-of-home intelligence data provider in Cairo and Dubai, to find out more about Sofy’s campaign.
Industry: Cosmetics & Personal Care
Advertiser: UniCharm Egypt
Region: North Africa
Tags: Awareness Campaign | Brand Ambassador | Hannah El Zahed | Feminine Hygiene
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