SODIC Developments have risen in Cairo's OOH sector once more. Promoting one of their many marvelous projects, 'The Estates', after its previous appearance for June's North Coast Pink Water Houses launch in August 2022. This time SODIC is getting back to Cairo's media arena to promote their fine residential complex for the fourth time using out-of-home media; worth mentioning that the previous Estates outdoor campaign was in April 2022.
The Estates by SODIC is a residential project which SODIC Estates Residence introduced to the market of real estate in Egypt—located in El Sheikh Zayed. With a 5% down fee and payments stretched well over eight years, The Estates Residence provides a variety of units, including villas, twin houses, and townhouses. The project is by a customer-oriented mixed-use firm, SODIC. Creativity is at the core of all they do, and at 25 years old and with a progressive vision, they aim to create vibrant belonging communities.
The campaign visual shows how elegant the residential complex will be again, this time with a dark red background, along with a person capturing a moment with his camera and disclosing all other written info on the sketch in bright white color. The campaign contained the company's logo, hotline number, and website. Giving pride to the new project name and location with the taglines, 'Launching Soon' and 'A New Age of Refinement'.
Check out Monitoring Out of Home (MOOH), the specialized media intelligence agency and analytic system operating in Cairo and Dubai, for additional information on The Estates' campaign and more.
Industry: Real Estate
Brand: The Estates
Advertiser: SODIC Developments
Region: North Africa
Tags: Awareness Campaign | Sheikh Zayed | Launching Soon | Outdoor Campaign
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