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Tilda Cracks Healthy Lifestyle Clichés and Parades its Wholegrain Brown Basmati Rice on UAE’s Billboards

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Tilda Cracks Healthy Lifestyle Clichés and Parades its Wholegrain Brown Basmati Rice on UAE’s Billboards

Tilda is back once again on UAE’s billboards, coming to you hot and debunking a strong healthy lifestyle stereotype. Following their prior appearance in raising awareness to their wide range of rice products, the food & beverage brand once again baffles us with their inclusivity and diverse range of products. 

Tilda is known to offer its consumers an unparalleled number of options when it comes to rice, whatever you might need, they have it all. That's why they are boasting their wholegrain brown basmati rice on Dubai’s OOH scene. The esteemed brand is trying to assure their audience that rice doesn’t have to be against your health, it can even be a great source for all the nutrients your body might need. The wholegrain brown basmati rice can fit in most meals and health plans, in addition to catering to a large sum of people that prefer feeding their body to more health conscious choices. In the new awareness campaign, Tilda does just that, and ensures that with wholegrain brown basmati rice “rice & health can go together.” The ad design hosts a girl holding an apple in a polaroid alongside the bag of rice and a ready made plate in which the whole grain brown basmati rice was a main ingredient in. The ads are very colorful and eye-catching, grabbing the audience's attention to the fact that they can now use rice as their main source of carbohydrates without worrying about what comes after. 

Tilda’s awareness campaign struck Dubai’s billboards in the fourth week of August upon uni-poles. 

Campaign Credits

Industry: Food & Beverages

Brand: Tilda

OOH Size: Uni-Pole

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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