After Givenchy spread their classic aroma of the perfume “Gentlemen” through the previous campaign all over Dubai’s OOH scene, the esteemed cosmetics and personal care brand rises once again, in flames, upon UAE’s OOH Arena, showcasing the bold and alluring L’Interdit new Eau de Toilette, alongside its new face, American actress Rooney Mara. The new L’Interdit Eau de Toilette is advertised to be a tribute to bold femininity and singular beauty, with the scent of a glistening floral bouquet tied up with sensual musk. The new fragrance is described as both radiant and sensual, which encourages you to experience the thrill of the forbidden and invites you to defy convention and embrace singularity. The launch campaign ad spaces host the brand ambassador Rooney Mara alongside a bottle of the new Givenchy fragrance. The shot used in the ad is very dark and mysterious, shot in some kind of metro or subway station, which just adds to the anonymity of the ad. The fragrance is supposed to embrace abnormality as well as singular beauty, and the ads do just that, with the use of dark and mysterious background and the venturesome look in Rooney Mara’s eyes. The launch campaign struck Dubai’s billboards in the fourth week of August upon uni-Poles.
