After almost 7 months away from Cairo’s out-of-home media scene, 2B the thrift school is showing everyone how it is easy to save money with their new astonishing offers. 2B's last appearance was in February 2022 along with Valu, this time 2B is back with attractive and unparalleled offers as we always used to see from them and providing an easy payment method through Paymob. Since its founding in 2000, 2B Computer has indeed been actively engaged in the selling and distribution of electronics. 40 locations of 2B exist today around Egypt. Cairo, Giza, Tanta, Hurghada, Fayum, Alexandria, Asyut, Ismailia, and Mansoura are the places where you can find 2B stores. The campaign's geographic distribution and visuals are a success when it comes to delivering the right message clearly to the targeted segment with being very simple and at the same time very specific and clear, with different visual sketching all depending on the band’s favorite and commonly used three colors, black, dark orange, and white. Three different messages were sent in different faces, ‘20% discount when you exchange your old printer with Canon G3411’, 'Discounts that reach 50%’, and ‘Exchange and pay with installments for 24 months without extras’. All the visuals contained the company’s logo, hotline, website, and the tagline ‘The Savings School’. To get to know more about 2B’s new campaign location, budget, strategy, and more? You may visit the OOH-dedicated analysis system and Media Intelligence platform in Egypt and UAE, (MOOH).
