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Hey! El Abd Reintroduces Its Classic Chocolate Chunks Along with New Vanilla Cookies on Cairo’s Billboards

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Hey! El Abd Reintroduces Its Classic Chocolate Chunks Along with New Vanilla Cookies on Cairo’s Billboards

Following all the Eid festivities and enjoying El Abd Patisserie’s scrumptious kahk and delicious desserts, the beloved Egyptian patisserie is back with a fan favorite, but even better. El Abd comes out with their new vanilla cookies with deliciously cherished chocolate chunks.

As all might know and love El Abd’s original chocolate cookies with chocolate chunks, the foodservice brand has put a twist to it and mixed and matched to offer you a new addition. In the new vanilla chunks and spaces, El Abd Patisserie utilized their original pops of color, bubble gum pink and blue, which symbolize a simple yet flavorful taste, highlighting the cookies' simplistic price yet explosive taste. The cookies are presented in such an appetizing manner that entices the audience to try El Abd’s newest creation. The ad copy notes the Arabic campaign slogan, which roughly translates to “What was before was chocolate, now it's all about vanilla.” As we used to the brand exposing the CTA (call-to-action) clearly, the hotline “16437”.

The outdoor campaign was handled by three media agencies, one of them is OUTSITE OOH Media Agency.

The campaign reminded us of the first appearance of the products on billboards in 2019 when they introduced the product for the first time. Another campaign for the product popped up on Cairo’s roads in 2021.

[AD] There are brands that can acquire a specific product or industry till the consumer subconsciously always relates this product to this brand, and that’s precisely the case with El Abd. For 48 years, the patisseries brand has been serving delicious products. For decades downtown hangouts were always crowned with 3 scoops of El Abd gelato. Or maybe a succulent Danish for a great outing. Let alone the brand’s famous kahk box every Egyptian home had on Eid. El Abd is not just a sweets shop. It’s a historical place full of memories along with high-quality products. What’s remarkable about El Abd is their keeping up with digital times. as the brand launched its online shop through the official website www.elabdfoods.com or through third-party food ordering applications.

El Abd cookies is a very famous product, and maybe it's one of their all-time best sellers. What's new about this product is that El Abd now makes it vanilla. Along with this new product, they reintroduced the chocolate flavor to be our favorite new duo from El Abd, with the rise of 2 kinds of cookies.

You can easily get them from hypermarkets and supermarkets or order them online! The real question is, can you decide which flavor is your favorite?

[AD] The OOH agency, OUTSITE, managed to use every kind and size of OOH in this campaign; they spread the campaign well over Greater Cairo; the campaign covers many city districts deploying traditional and digital accordingly. The campaign focused on some suburbs, such as Nasr City. And speaking of tactical coverage, the brand caught our attention with their sequence of billboards around Carrefour Maadi entrance announcing their newest branch grand opening in Hub 50 Mall in Maadi. As mentioned a while ago, the brand appeared on digital screens; you’ll come across the campaign on Zayed Digital Boards, as El Abd emphasizes keeping up with the digital parade.

ZDB is located in Zayed City, opposite Hyper one on the 26th of July axis. The medium is impressively running now as it is hosting this campaign right now, adding a charming perception to the OOH ads of any industry, or brand.

To book your spot on Zayed Digital Boards is so easy, just follow this link:   https://outsiteooh.com/lastform/2

Want to know more about El Abd Patisserie’s new campaign location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).

Campaign Credits

Industry: Foodservice

Brand: El Abd Patisserie

Advertiser: El Abd Foods

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: Zayed Digital Boards (ZDB) | Vanilla Chunk Cookies | #ThinkDOOH

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