Following their prior appearance upon UAE’s billboards, the esteemed telecommunication multinational, Etisalat by e& rises once again featuring their newest and strongest prepaid plans yet “Emirati Wasel”, catering to their Emirati audience only. \r\nEtisalat by e& is raising awareness to their new plans through this new campaign, sharing the “Emirati Wasel” prepaid plan’s most alluring benefits and features, which include extra data on all plans, roaming like home in all GCC countries, the option to build and customize your plan as you like, and many more amazing benefits. Etisalat by e& offers their audience an opportunity to enjoy everything in their own way. \r\n\r\nThe new ad campaign hosts an Arabic slogan that translates to “The new Emirati Wasel Prepaid plans your way”. The brand’s usual colors are utilized, as red is a very visible and strong color that grabs the attention of consumers easily. The ad design is simple and straightforward, introducing the plan name and slogan, focusing on its powerful pros. \r\nThe awareness campaign struck Dubai’s bridge billboards in the fourth week of August.