Burger King has taken the foodservice industry by storm with an outdoor advertisement in Dubai after their last campaign for their gourmet burgers. Burger King has introduced the Cheese Lovers Menu, which contains the Cheese Lovers Beef, Cheese Lovers Chicken, and Cheese Lovers Double Beef, announcing that “The Cheese King is Back” with images of each delectable, juicy burger calling for attention on the billboards. For the Cheese Lovers Double Beef, on a cheesy bun, there are two 100% flame-grilled beef patties, two melty slices of Emmental cheese, freshly diced onions, and fresh lettuce. The Chicken version has crunchy and juicy chicken fillet combined with Emmental cheese, zesty cheese sauce, and savory bacon, a cheese feast for the senses with the Cheese Bun. Say cheese! With double beef, Emmental, tangy cheese sauce, and crunchy bacon, the Cheese Lover Beef is a pleasure to crunch into. The new campaign was spotted in Dubai in the fourth week of August, on uni-poles, mega-coms, and lampposts.