After their previous OOH appearance, the foodservice giant McDonald's returns to the UAE’s outdoor advertising platforms for their website. McDonald's "YourRightToKnowPlatform" is an interactive digital platform that enables customers to ask any concerns they may have about the company and its food, demonstrating the company's dedication to transparency.
Visitors who are curious about the ingredients in Chicken McNuggets or the process used to make McDonald's fries (which are the main questions displayed on the visuals) are able to acquire accurate answers through the platform. The billboards present inquiries in boxes over their delicious nuggets and fries, calling people to visit their website and ask anything.
The "YourRightToKnowPlatform" establishes a precedent for the food and beverage sector and is an excellent tool for encouraging open communication with customers and showcasing the brand's pride in the food it offers. In today's environment, when customers want more information and openness, "YourRightToKnow" is the next step in this transparency path. The company takes pleasure in being open and truthful about the ingredients and the process used to obtain halal beef and poultry products. The platform is accessible for all types of questions.
The new, limited campaign struck Dubai and Sharjah in the fourth week of August, seen on uni-poles, bridge billboards, and lampposts.
OOH Size: Bridge Billboard | Lamppost | Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | YourRightToKnowPlatform | Halal
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