Leading Electronics and Appliances Dealer B.TECH can be seen on the billboards of Greater Cairo promoting special discounts and payment plans for Black Friday. As the popular discount-craze day approaches – an American invention to kick off the Christmas shopping season –, many brands in the Consumer Goods industry have started to launch special promotions to bump sales. B.TECH’s campaign was launched at the beginning of November and features creative and colorful ads that offer discounts of up to 50% in Home Appliances and Electronics for ten days, with special payment plans. Large and X-Large uni-poles, Double-decker poles, Die-cuts, and Gates can be spotted on the roads of Greater Cairo.