Du is known for their innovative campaigns. But the one we’re about to review took the cake. And we will tell you why a little later.

After their last campaign and its creative concept back on June 2022. The telecom company rose again on Dubai’s roads through a captivating DOOH campaign in JBR area. Specifically on Roxy cinemas or, as per Backlite’s website, The VIEW @ The Beach. 

This campaign introduces the telecom company’s newest 5G plans under the message “Welcome to our unlimited, national data power plans” to wow us with packages based on the concept of “unlimited” with extremely affordable prices. 

The beauty of the digital copy is it has multiple Easter eggs to talk to your subconscious about how you will dominate the digital world using the offered plans, for example,



The flying UFO tells how the future is near next scene is a soccer player with some talented kick to send the idea of how easy you can stream using the packages, a sing-along performer to send the vibes of how easy you can stream music as if you’re attending a concert. And the last scene is a screaming dinosaur as an inspiration of 3D, whether in movies, games, or even museums, smoothly without lagging or annoying buffering.

This is how DOOH showcased the ad message in a brilliant way; this is why smart brands always go for the digital solution; why? Let’s imagine that the very campaign was traditional instead of each element that sent us the right idea; you will get just static icons to send the message without grabbing your attention in that intellectual way, Kudos du!

This beautiful 3D show was a collaboration between the media agency Havas Middle east and du. Also, this limited campaign was played on Dubai’s digital boards from the fourth week of August till the 9th of Sep. 

Campaign Credits

Industry: Telecommunication

Brand: Du

OOH Size: Digital Screen

OOH Agency: BackLite Media

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":2060,"created_at":"2020-06-16 14:44:36","updated_at":"2022-12-08 09:43:29","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":2060,"created_at":"2020-06-16 14:44:36","updated_at":"2022-12-08 09:43:29","deleted_at":null,"is_active":1,"pivot":{"article_id":6719,"agency_id":18}}]

Country: United Arab Emirates

Region: MENA

Tags: #ThinkDOOH | Awareness Campaign | 3d show | JBR

The Art & Science of OOH

Back To Top Arrow