Following IKEA’s very recent July campaign for IKEA’s convenient storage unitsIKEA, one of the best-recognized furniture brands of all times has polished the outdoor advertising scene once again this time creating a space that people can adapt to as their family’s needs change.

A comfortable home that works for every family member is what Ikea’s strives for. This ad copy highlights several of IKEA’s flexible collection. Ikea’s interior designers made sure that house storage is never a problem. Ofcourse, it has always been a challenge, however big or small a home is, but it takes a bit more creativity when you don’t have much space. In this apartment nearly all storage is hidden, to keep the rooms as free from clutter as possible. As for the living room and dining area, they are the busy family hot spot. That means the bedroom becomes a place for more than rest. This is where the parents work, keep up with social media and watch their favourite series having displayed a “Vimile” which is a 3-seat sofa with chaise lounge for DHS 4,345.



As for the workspace, Ikea made sure there’s a desk that works at all levels, “Bekant” which is a sit stand desk for DHS 2,495 letting you change positions during the work day and keeps the body moving.

The campaign has hit Dubai’s billboards in the form of Hoarding boards.

Campaign Credits

Industry: Furniture & Interiors

Brand: IKEA

Advertiser: Al Futtaim Group

OOH Size: Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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