Do you remember how many times you promised yourself to watch one short video and it ended up watching videos till 3:00 am in the morning?

Reels, vines, or shorts are different names for one segment many platforms offer nowadays. Maybe it’s eye-catching and allows you to offer your content interactively? or with its fast buffering, it matches the hectic lifestyle many of us are leading. Regardless what is the reason, it seems like it’s loved and growing strong.

Speaking about shorts, it’s very convenient to bring up the latest YouTube Shorts out-of-home. With the invitation to “Join The Challenge,” the streaming platform is summoning us to join Mohamed Ramadan’s challenge for his newest song “Tanteet” and share the most innovative dance you can come up with using the hashtag #Tanteet.



The campaign’s visuals look bold for their bright, colorful dynamic scheme, as they highly catch the attention of the commuters on the roads, obviously, the matching concept between the foreground and the background is outstanding on the billboards. The superstar Mohamed Ramadan appears in one of the visuals with his famous pose and his eccentric style, along with different versions of the artwork, such as a standalone girl, a group of youngsters dancing, and a man sitting.

The campaign's message is “when you are swamped with work, and you realize it’s Thursday,” with a punch of young people wearing uni-colored suits to turn into colorful suits in the second billboard.

The previous campaign, YouTube was back in November last year when the streaming platform officially launched YouTube Shorts. And it came back with a new one to blow our minds.



The campaign has appeared on Cairo roads in multiple formats, one of which is digital through Zayed Digital Boards. And honestly, we think it’s a brilliant choice to promote the challenge through a digital medium as it’s very convenient based on the product.

The campaign coverage is quite adequate to reach a broad area of the Greater Cairo population in a short period of time.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about YouTube’s newest campaigns.

The Art & Science of OOH

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