The foodservice industry mogul, Manfoods’ McDonald's, has popped up on Cairo's outdoor advertising space, announcing their brand-new offer. Their last OOH campaign hit Cairo to promote their Mondial meals.

Now, people can enjoy the delicious taste of a Big Mac Combo (whether meat or chicken) as well as a Sundae at the reduced price of only 69 L.E. This offer is for a limited time only and at almost all their locations throughout Egypt. The combo is a Regular sized one, and this deal is not available through delivery. The billboards present the mouth-watering, juicy Big Mac, standing in front of their infamous, crispy fries, and a fizzing Coca-Cola. This meal is topped off by ending on a good note with the cooling, sweet Sundae, dripping in creamy strawberry sauce on the visuals. Their call to action in this advertisement invites audiences to download the McDonald’s application.

Learn more about this campaign on MOOH, a monitoring out-of-home intelligence data provider in Cairo and Dubai.

Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Manfoods

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Promotional Campaign

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