Hurricane’s Grill & Bar rises on Dubai’s DOOH for the first time, announcing their latest branch, now open at the Pavilion at the Beach opposite to JBR. The savored foodservice brand is an Australian favorite, having the first Sydney steakhouse opening in 1995. With over two decades in Australia, Hurricane’s Grill & Bar has become a global brand, with restaurant branches in the UAE, Indonesia, and China. The brand’s goal is to provide a high level of service which satisfies their elite consumers, while striving to create and serve delicious and top-quality dishes produced with the finest and freshest ingredients. The new announcement campaign ad spaces hold Hurricane’s Grill & Bar’s logo upon a black background, alongside noting the exact location of the new branch, that being at the Pavilion at the beach opposite JBR, which is a great addition to their existing branch at Dubai Mall. The ad spaces are very simple and efficient while being straight to the point and informative of the branch’s new location alongside their contact number. The ad design reflects the brand’s identity and purpose of encouraging the audience to simply “follow your nose and the famous aroma of the secret basting sauce,” which invites every customer to their restaurant. The new awareness campaign struck Dubai’s digital screens chart in the fourth week of August.
