After last June’s OOH campaign that focused on displaying a Beautiful Wedding Cake for the unforgettable wedding season to all the love birds out there, Monginis, a brand of Indian origins, decides to shed light on this season’s fruit. Mango!

One of Egypt’s favorite fruits in the summer season is mango. The texture, flavor, and sweetness leave a smile on our faces. We also can not deny that a well-baked cake can do wonders! Biting into a perfectly balanced spongy cake makes us feel out of this world. 

Now having both of those components intertwined to create a mouth-watering sweet bite? This yummy-looking cake has shown great success in the Egyptian market as the first OOH campaign was shared with the public in 2021. 

Monginis’ Out-of-Home campaign perfectly showcases a beautiful dessert where nature and sweet, baked, and breadlike food collide to ensure a sensation we all aim to strive for in this hot summer. Happiness! 

The patisserie brand uses a green background on the billboard with the aim to share how fresh those mangoes are. The campaign has a moderate distribution across the huge neighborhood in Greater Cairo. Deploying diverse large media formats. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Mongini's campaign.

Campaign Credits

Industry: Foodservice

Brand: Monginis

Advertiser: Monginis

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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