Orange reinforces promotion of 4G

Orange Egypt is back on the roads of Greater Cairo with an upgraded outdoor campaign to promote their latest 4G service.

Since the global French operator announced the service at the end of last summer, the brand has kept the promotion going with multi-channel campaigns and a variety of offers. The new ads on this campaign feature a speedometer and offer viewers a speed test of the “Fastest 4G connection in Egypt” on the brand’s Facebook page.

The campaign started to spread during the second half of December, and can be seen on  uni-poles, gates, double-decker poles, mega signs, billboards, lightboxes, and flags across the city.