There is nothing that can absolutely make you salivate, like glimpsing a photo of a drink during dog days. This is what Hayatna worked on in its recent campaign marked in Dubai’s streets in the current heat-wave. You will ultimately tell yourself, why not giving a shot? Centering the word “Hayatna,” which means in Arabic “Our Lives,” the billboards featured swaying summer-soul colored bottles of fresh milk, curdled milk, lassi, and fruit flavored milk, in addition to other thirst-quenching drinks like orange juice and mixed-fruit juice. While everyone is seeking a cool-off in the hot spell, such products are deemed irresistible, especially if they are embellished in a hoarding like Hayatna’s. The billboards’ background also marked a good eye as it came in brisk blue, a summer tone color as all people longing to see the blend of the sky into the sea! It’s the first time the beverages brand hit the Emirati OOH chart; the campaign is new, limited, and appeared on roads in the second week of August.
