Roxy Cinemas initiated a DOOH campaign to advertise the release of the awaited movie named “NOPE” that will be released on the 25th of August. It has been more than a month since Roxy Cinemas’ last DOOH campaign.

Their new campaign is presenting the horror and mystery movie which involves two siblings running a horse ranch in California, where they discover something sinister and wonderful in the skies above, while the owner of an adjacent theme park tries to make profit out of the phenomenon.

The DOOH campaign is running the movie’s poster encompassing Daniel Kaluuya, Keke Palmer and Steven Yeun, as well as the famous Jordan Peele’s name as the director and writer of the movie who debuted his directorial career by writing the controversial horror movie Get Out that claimed immense success securing him a place in the Time 100 list of the most influential people in the world.

The limited campaign’s digital screen ad includes a call-to-action message, encouraging viewers to book their cinema tickets via the cinemas’ website or mobile app, the digital screen is also displaying the posters of many other movies such as; First Love, Bullet Train, Fall and Dragon Ball: Superhero as well as many other movies. Roxy Cinemas are also announcing the re-release of Harry Potter and the Prisoner of Azkaban on their big screens.

The Art & Science of OOH

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