Homes R Us appear on Dubai’s OOH scene once again. The reputable furniture brand’s last OOH campaign was spotted in April, approximately four months ago. The campaign aimed to raise awareness of their half-back Ramadan 2022 offer, encouraging audiences to hurry up and make their purchases through the brand’s website or in-store to redeem the offer. This promotional campaign is focused on giving publicity to their all-new promotional campaign that offers price reductions from 30% up to 70% of the initial price, also made available in their store and on their website. The extensive campaign is likely aimed to increase the market share of Homes R Us in the furniture & interior industry. Regarding the visuals, the ad copy features an elegant living room that is likely furnished by Homes R Us. The campaign is presented in multiple forms, such as; hoarding, rooftop billboard, uni-pole, and lampposts.
