Following the Emirati telecommunication tycoon etisalat by e&, pervious appearance on Cairo's OOH sitemap. Another appearance has been made recently featuring the superstar Ahmed Helmy, to offer new packages to cover another segment depending on etisalat.
'Hekaya' is the name of the newest system the telecommunications company offers with the help of Helmy's presentation. The ad's message is very promising as it pledges that it's a package for "you and your family, inside the house and out," which gives us the impression of exclusivity and, of course, big savings. The billboard also has two important call-to-actions. The first one is to download my etisalat application to facilitate dealing with etisalat's various services. And the other call-to-action is to call the dedicated number '5250' to switch to new "Hekaya" packages.
It's worth mentioning that the campaign has been spotted in various locations in Cairo to cover a broad area from the Egyptian capital.
Check out Monitoring Out-of-Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about etisalat Misr's latest campaigns.
Brand: Etisalat Misr
Region: North Africa
Tags: Ahmed Helmy | Awareness Campaign | Brand Ambassador | Hekaya
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