Overtaking Dubai’s hospitality and tourism industry with a DOOH campaign after their previous one, Jumeirah Group is excited to welcome people to Inside Burj Al Arab. This hotel tour will enable UAE citizens and visitors to see the most prominent and inaccessible areas of Burj Al Arab, the recognized symbol of Arabian luxury. During the tour, visitors will embark on an intimate 90-minute voyage of discovery to learn the unseen tales of the UAE’s national symbol and learn what makes it such a monument of architectural ingenuity. The tour includes stops at the renowned hotel atrium, the opulent Royal Suite, and a specially curated Experience Suite with multimedia interactives that let visitors relive history while viewing the original architectural designs that marked the beginning of it all. Snippets of these experiences are revealed on the visuals, with families enjoying the tour, taking selfies, and marveling at the scene both inside and outside the hotel. The views of the unparalleled environment have the guests taking in the sparkling vistas of the pristine, turquoise seas of the Arabian Gulf and breathtaking sunsets. The tagline, “Tour An Icon”, is highlighted with the spectacular shots inside the building and its stunning interior design. The new, limited campaign spread across Dubai on digital billboards in the second week of August.
