Etisalat by e&  the telecommunications tycoon unveils a new OOH campaign promoting their new cash app named e& money, following their last OOH campaign on July 2022. The app claims to be easy, fast, and secure. The developer proclaims that their cash app is the only financial super app users will ever need. The app allows subscribers to send money globally and locally, pay bills and merchants and send gifts. 

Registration for this app requires no fees, bank account information, or minimum balance. The visuals for this ad consist of a red background with the phrase “Download, register and win with e& money” in a contrasting white color, implying the ease by which subscribers can access the app and start redeeming exclusive etisalat offers. The mobile app is compatible with IOS, Android, and HarmonyOS operating systems and can swiftly be downloaded from the App Store, Google Play, and AppGallery. 



Etisalat UAE was also raising awareness through this campaign for their new Wasel prepaid line that is offering subscribers tailored benefits such as; per-second billing on all local and international calls, flexible and convenient tariffs, free lifetime validity, wide range of innovative value-added services as well as the chance to earn free smiles points with every Wasel recharge.

The limited awareness campaign was observed in the form of bridge billboards.

Campaign Credits

Industry: Telecommunication

Brand: Etisalat UAE

Advertiser: e&

OOH Size: Bridge Billboard

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Promotional Campaign

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