Shiny White takes over Cairo’s billboards with a new campaign in the healthcare sector, after their last appearance. Shiny White Dental Centers is one of the top medical facilities in Egypt and the Middle East that specialises in dentistry. It has the most cutting-edge technology available for dental care and was awarded first place in the region by ISIC, Switzerland. All of the doctors at Shiny White Centers hold doctoral or master's degrees and are faculty members at Egyptian universities.  They have clinics for all dental disciplines, including diagnostics, orthodontics, implants, endodontics, paediatric dentistry, maxillofacial surgery, and more, all in one location. 

The colorful campaign presents Cairo’s audience with the different services that the dental clinic provides, from braces to dental care to teeth implants. They show their satisfied customers of various ages and diverse looks, with ear-to-ear, beautiful smiles linking them all together. Positioning themselves in the market as “The Largest Integrated Dental Center In Egypt”, the center displays this on emerald green billboards, with their hotline as a call to action.

Check out MOOH, a monitoring out-of-home intelligence data provider in Cairo and Dubai, to find out more about Shiny White’s campaign.

Campaign Credits

Industry: Healthcare

Brand: Shiny White

Advertiser: Shiny White

[] []

Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Dental Center

The Art & Science of OOH

Back To Top Arrow