ARAFA Stores put a new OOH campaign into motion after a long period of disappearance from Cairo’s OOH scene; their last appearance on Cairo’s OOH scene was in June of the year 2020 when they gave publicity to their t-shirts’ reasonable prices just before Eid al-Fitr giving an incentive to their audience to buy at a key time of the year. The leading Egyptian retail company sells clothes, furniture, and household essentials. The OOH campaign landed with a single visual in a red background featuring eight individuals from different age groups wearing different types of attires, implying that ARAFA Stores serves diverse age groups offering a variety of clothing styles. The retailer’s name and logo appear on the top left corner of the ad, written in red with a white background. The ad copy shows the phrase “100 million styles” written in Arabic, which intends to point out the diverse assortment and variety of styles offered by ARAFA Stores, aiming to fulfill customers’ distinct and fast-changing wants. The phrase is written in a contrasting white color in an immense font so the target audience can view and read the ad conveniently as they navigate the streets of Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about ARAFA Stores’ newest campaigns.
