After their last appearance on Cairo’s out-of-home advertising media scene in August 2021, with a regular period of one year between the two successful outdoor campaigns, Raid is back once again with an even stronger target and message balancing between addressing Greater Cairo residents digitally on the DOOH major scenic spots and also OOH scene as a whole.
With an innovative production of the traditional OOH, LED lights and mockups were deployed on many billboards around the city, as we always see from Raid outdoor campaigns. This time they added to their astonishing special production slogan led light fixed over the billboard and a creative concept pivot mockup as the shape of a wall clock to even enhance the targeted message conscious and unconscious effect ‘24 Hours Protection’.
One thing to note is that the campaign is promoted via digital screens on Zayed Digital Boards, in addition to other displays at various locations.
A top producer of professional products as well as items for storage, pest control, cleaning the air, and caring for shoes in the home. Glade, Kiwi, OFF!, Pledge, Mr. Muscle, Duck, Baygon, and Raid are among the brands owned by SC Johnson.
The campaign has a strategic geo-planning of the huge city’s urban, with a focus on the high segmentation of the market.
Suppose you have more inquiries regarding Raid's latest and old Campaigns. In that case, you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to gather details on the campaign's types, kinds, budgets, locations, and more.
Industry: Home Care Products
Advertiser: SC Johnson & Son Inc
Region: North Africa
Tags: Awareness Campaign | #ThinkDOOH | Zayed Digital Boards (ZDB)
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